This is the initial mood board I created for the client based on her direction—I was originally tasked with finding harmony between the client's personal brand and the company she was in the process of creating. Eventually, we moved into a more streamlined approach when the business name was updated and I was enlisted to create the new logo.

The horizontal and vertical versions of the Quantum Sense logo I created.

An overview of how I created the Quantum Sense logo, designed to explain the process to my client.

Here is the final mood board, which includes selected social graphics, branded visual elements, a typographic hierarchy, color palette, stock imagery, and a complete display of WGAC AA & AAA color combinations for typography.